The American Lifeguard Association promotes the safe and enjoyable use of aquatic environments through public services announcements and national news media interviews. The Association’s opinion and viewpoints have been aired numerous times over the decades, on network shows such as NBC Today Show, Good Morning America, Doctors, and Weather Channel. It has also worked with all the national news networks such as ABC, CBS, FOX, and NBC.
In addition, its advice and positions have been quoted in publications such as Good Housekeeping, Cosmopolitan, and Self Magazine, along with newspapers such as the Guardian, New York Times, Wall Street Journal, and the Washington Post on aquatic safety and environmental concerns
The American Lifeguard Association adheres to a code of ethics and makes a commitment to deliver high-quality health and safety training and testing. Our program-development process draws on the talent and experiences our leaders and educators have as recognized experts in the lifeguard profession, along with outside consultants from various national health and safety organizations, infused with diligent research, to ensure that the program content and guidelines used in our programs are safe and meet current national standards. The purpose of the ALA training program is to teach candidates the knowledge and skills needed to help prevent and respond to aquatic emergencies. As with all certifications, employer should ensure that each lifeguard candidate has all the skills necessary for the position for which he or she is being considered.